Campaigns built around one clear objective
A campaign performs better when the goal is defined before the ads are created. The objective may be inquiries, WhatsApp conversations, website visits, applications, awareness or conversions. Creative, audience and calls to action should all support that objective.
Meta Ads for Facebook and Instagram
Meta advertising can reach audiences across Facebook and Instagram with campaign formats designed around awareness, traffic, leads and conversions. Management can include setup, targeting, creative, testing, monitoring and optimization based on the selected package.
Creative testing and optimization
Paid social is not a set-it-and-forget-it activity. Different hooks, visuals and calls to action can be tested to learn what gets the strongest response. Higher-touch packages can include ongoing creative testing and performance review.
Advertising spend stays separate
The management fee covers the marketing work. The amount paid directly to the advertising platform is separate, so businesses can choose an ad budget appropriate for the campaign and market.
What can be included
- Meta Ads campaign setup
- Audience targeting
- Ad creative and copy
- Lead or traffic campaigns
- Testing and optimization options
- Performance reporting
Related services
Frequently asked questions
Is ad spend included in the management fee?
No. Advertising spend paid to Meta or another platform is separate from campaign management fees.
Can you run a one-time campaign?
Yes. A one-time Campaign Launch option is available for businesses that do not need monthly campaign management.
Can ads send people to WhatsApp?
Yes. Depending on the campaign setup, ads can be designed to encourage WhatsApp conversations, website visits, forms or other actions.
Do I need ongoing social media management to run ads?
No. Campaign-only services are available, although a strong organic presence can support overall brand credibility.
Industry-focused social media support
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Contact Hidalgo Talent Advisory and ask for Mayra Brisa Paz for Social Media Management & Digital Marketing services.
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